This is Marketing by Seth Godin

A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.

You can find the book here:
This is Marketing: You Can't Be Seen Until You Learn To See